After graduating from IED Istituto Europeo di Design (Milan), Simone Bonanni worked in Amsterdam, where he got familiar with the Dutch culture and way of working. After he moved back to Milan, he decided to merge the best of both Dutch and Italian design into his own design studio Simone Bonanni Studio (SBS).
Something that is very important to Simone, is the feeling that his designs evoke. He considers them as “activators of emotions”. And that's working out just fine. It is not without reason that he works with international brands such as Alessi, Moooi, MDF Italia, FIAM, Falper, Mingardo and FEST.